3D sustainable figurines

Globetrade revitalized the ‘backup’ premiums for Quick France. The new line-up, which was rolled out when the regular promotional items ran out of stock, had to have a high perceived value. 

They also had to be mix-gender, original and made entirely of sustainable materials.

Innovative packaging
sustainable reuse

To meet the brief, Globetrade created customizable and kid-friendly cardboard puzzles, using innovative packaging that could double as a scenic, theme-appropriate backdrop for the included figurines’ action-packed adventures. This not only added value to the premium, but also a clever way to reuse the box in creative and sustainable ways.