Origin story

Passionate about marketing and innovation, Luc Jennes saw the potential in creating and developing attractive customized premiums to boost products during a sales promotion. To pursue his creative vision and play with the idea of a fun and fetching bonus, he founded Globetrade in 1995.

Million Monopoly game created for Paco rabanne

Tastemakers in collectible toys and games

Globetrade’s mission is to create irresistible toys and games with infinite play value. We have dreamed up little treasures and novelty items that have found their way into the homes and hearts of kids and families all over the world. 

Personal touch and unique story. Globetrade at work

Real magic

At Globetrade we believe that the real magic of products or services lies in the unique story they tell, and the personal touch they provide.

That is why we’re here to help and guide you every step of the way, from brainstorming fresh and fun-loving ideas to developing, producing, and delivering practical, high-quality, and pioneering solutions that are tailored to your specific wants and needs.

Recycling materials but never ideas, we provide our customers with products and experiences that bring joy, never losing sight of sustainable innovation, safety and fun.

Globetrade team working at new creative ideas for Harry Potter campagne

Why are we so passionate about play?

Because we believe that joyful and wholesome experiences make for happy customers, collecting special memories, and having a really good time.

Globetrade Group

Globetrade continues to expand into new and exciting markets. In 2018, the Globetrade Group acquired Jacob Company, a wholesale manufacturer of bags and luggage, to explore novel horizons. And in 2019, the Globetrade Group obtained a majority stake in Tex-ass Textilvertriebs GmbH to offer licensed textile products and accessories.

Promotional items and loyalty campaigns


Luggage, Back to School, Stationery


Apparel, Accessories, Textiles



Non Food Retail Items