Recyclopia is a place. It is a fun series of stories too. A telling of friendship, collaboration and back to basics values with an underlying theme of recycling, sustainability and environmental awareness. The Recyclopia license and its heroes will be brought to life in a range of unique toys and much much more…
A holistic approach
aiming to develop a continual physical–digital loop
The physical plan
Recyclopia will be developed into a wide range of product and digital lines to maximize the potential of the license and to increase exposure in different retail channels. From loyalty campaigns to retail toys and games, apparel, back to school, digital and so much more!
A case study
collectible toy line
Our Recyclopian friends are made from junk, literally. Each character is created from waste materials that have already been used before, both in real life and within the storyline.
As your collection grows the possibility for generating new unique combinations increases too, making the loyalty toy line highly collectible and worth revisiting again and again.
Extending the magic
The fun extends truly into the digital space. As you collect and build, the characters become physical gateways to a virtual world. New combinations unlock different digital adventures making the physical toys valuable in the extended experience!
A fully working prototype uses AI to recognize all the Recyclopia characters. Even your own unique combinations! It's really fast and can be used on web and mobile.