Recyclopia is a place. It is a fun series of stories too. A telling of friendship, collaboration and back to basics values with an underlying theme of recycling, sustainability and environmental awareness. The Recyclopia license and its heroes will be brought to life in a range of unique toys and much much more… And we need your help creating it's digital realm!
A holistic approach
aiming to develop a continual physical–digital loop
A case study
collectible toy line
Our Recyclopian friends are made from junk, literally. Each character is created from waste materials that have already been used before, both in real life and within the storyline.
Extending the magic
The fun extends truly into the digital space. As you collect and build, the characters become physical gateways to a virtual world. New combinations unlock different digital adventures making the physical toys valuable in the extended experience!
Let's play games
One of the areas we're looking into is bringing Recyclopia to Roblox and building a bridge to the content platform and, who knows, to the physical world!